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Technology & GenAI consulting
Strategy and discovery for organizations that want AI to change how they operate. We turn broad ambitions into specific, prioritized use cases and a concrete roadmap — deciding what to build with AI, and why.
› Technology · GenAI · AI agents
tedulabs is a technology consultancy specialized in GenAI and AI-agent building. We help organizations decide what to build with AI — and then build it — through consulting, hands-on development, trainings, talks and inceptions.
› What we do
Five ways of working, one goal: AI that moves business metrics — not vanity metrics.
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Strategy and discovery for organizations that want AI to change how they operate. We turn broad ambitions into specific, prioritized use cases and a concrete roadmap — deciding what to build with AI, and why.
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Multi-step agents, intelligent workflows and corporate RAG, integrated with the systems where work actually happens — CRM, ERP, Slack, email. From prototype to production, with monitoring, evaluation and cost control.
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Hands-on, in-company immersions. Your team learns to redesign workflows with AI and to run the method independently — taught with the didactics of someone who teaches GenAI at FGV.
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Talks that cut through the AI noise: GenAI, agents and low-code for executive audiences, teams and events — with live demonstrations, not just slides.
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Structured discovery workshops that align leadership and teams around what to build with AI and why. From problem framing to a validated prototype — ending in a concrete decision: ship, iterate or stop.
› Our approach
Tokens consumed and licenses installed are not success metrics. And injecting AI into a workflow that wasn't redesigned to absorb it is the mistake that multiplies an organization's problems instead of solving them.
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Business, IT and end users in the same conversation — before any build starts.
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AI added to a system that wasn't designed for it doesn't change roles, steps or operating architecture — and doesn't move business metrics.
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Every cycle ends in a concrete decision: ship, iterate or stop.
| Always with IT operating as a platform: governance, guardrails and security.
› Selected clients
From early-stage startups to some of the largest companies in Brazil.
› Who we are
tedulabs is led by Éfrem Maranhão Filho, PhD — professor of technology and GenAI at FGV, where he also serves as special advisor to the director for AI affairs, and former product leader at companies such as Pipefy, OLX Brasil, Globo and Loft.
That's 20 years turning technology into products people actually use — including co-founding a digital commerce platform that processed R$22M+ in transactions — and 15 of them teaching technology to non-technical people and business to techies. This mix is the tedulabs way: clear decisions upstream, working software downstream.
› Contact
Consulting, agents, trainings, talks — or an inception to get things moving. The conversation starts here:
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